A detailed comparison: features, pricing, use cases and FAQ. Everything you need to choose between Planable and Social Master to automate your social media in 2026.
Planable is the market standard for agencies that live with heavy client approval cycles. Launched in Bucharest in 2016, it built its success on one thing nobody does as well: the approval workflow. You can set three to five levels of sign-off, comment on any post, request changes, approve and schedule. It is elegant, calm, and clearly designed for agency-client relationships where every word is scrutinised. What Planable does not do is produce the content — your team still writes every post before it ever reaches the approval queue.
Planable and Social Master are not competitors so much as neighbours at different points of the agency workflow. Planable optimises APPROVAL: if your client has to see and sign off every post before it goes live — regulated industries, cautious large accounts — Planable gives you the cleanest workflow on the market. Social Master optimises PRODUCTION: if your client pays you precisely so they no longer have much to approve, and you need to industrialise, Social Master saves you weeks of work. A good number of agencies run both: Social Master to generate the baseline content, Planable to route the sensitive accounts through sign-off.
| Social Master | Planable | |
|---|---|---|
| Prix minimum mensuel | Pay-as-you-go (crédits) ou 79€/mois (jusqu'à 15 publis/jour) | 33€/mois |
| Génération de texte IA | Oui — GPT-4o + DeepSeek, prompts sur-mesure par marque | Non |
| Génération de visuels IA | Oui — Flux AI + PIL overlay (fond + texte) | Non |
| Publication 7j/7 autonome | Oui — pilote auto complet | Non — scheduling manuel uniquement |
| Post Audit Vision (analyse + remake) | Oui — GPT-4o Vision | Non |
| Feed Builder (murals IG 3×N) | Oui — 6 templates AI-designed | Non |
| Lead Funnel DM → WhatsApp | Oui — séquence nurturing 5 jours auto | Non |
| Smart Scheduling (cron IA) | Oui — analyse performance réelle | Non |
| White-label agence | Oui — custom domain + logo + couleurs (à partir 149€/mois) | Workspaces oui, branding non |
| WhatsApp Channels (newsletters) | Oui — création, publication texte/image/vidéo, multi-brand | Non |
| WhatsApp Status (Stories 24h) | Oui — texte, image, vidéo | Non |
| Cross-post auto IG/FB/LI → WhatsApp | Oui — chaque post devient un broadcast channel + une story 24h | Non |
| Plateformes supportées | Instagram, Facebook, LinkedIn, Threads, WhatsApp (Channels + Status) | InstagramFacebookLinkedInX/TwitterTikTokYouTubePinterestGoogle My Business |
You handle five banks and three insurers. Every post passes three internal approvers on the client side. Planable is unbeatable for that workflow. Social Master can produce the first drafts, but Planable stays the pivot.
You go from eight clients to twenty-five in eighteen months. Hiring four copywriters would cost around €12,000 a month. Social Master industrialises production on an agency plan instead. The margin difference is not subtle.
Approval and scheduling only. You or your team create the posts, import them into Planable, and the tool provides the sign-off workflow. Social Master generates the content itself: you do not need a copywriter upstream, the system produces the draft and you approve it if there is an approval cycle at all.
No. Social Master has a simple one: you switch on review-before-publish, you get a notification, you approve in one click. There are no approval levels and no post-by-post comment threads. If you need heavy sign-off, Planable is genuinely ahead.
Yes, and it is a pragmatic setup: Social Master generates the baseline posts, you export them into Planable for your sensitive clients to approve, and Planable publishes. You get fast production and clean sign-off.
Planable's Pro tier is priced per seat, so a five-person agency multiplies it by five. Social Master's Agency tier covers several brands and team seats for a flat fee. The headline numbers are comparable — except Social Master includes production, while Planable covers scheduling and approval only. Add an external copywriter and Planable gets expensive fast.
Planable. Regulated industries need strict approval — every word has to clear compliance. Social Master can produce the first drafts, but Planable remains the pivot for final sign-off.
Social Master. No complex approval, just a need to publish attractive content consistently. Approval happens in passing: the owner sees the post on Instagram in the morning, and that is that.
Mid-size to large agencies running 5 to 20 clients with heavy approval cycles.
Qui devrait passer à Social Master : toute personne qui en a marre de créer le contenu et veut juste que ça se fasse, proprement, tous les jours, sur Instagram, Facebook, LinkedIn et Threads, avec analyse de performance et boucle d'amélioration continue.
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